Created by Pros. Powered by Performance.
Because texture isn’t a trend.
Created by Pros. Powered by Performance.
Because texture isn’t a trend.
Eternally Effortless
In-Salon Texture Treatments to Turn Up Your Curl Volume and Keep Them Going Stronger Longer
Magically Tame Texture
Care + Styling Tools Crafted to Magically Recover, Tame, and Enhance Curly, Textured Hair
Curated Professionals
Explore our network of stylists, uniquely trained in cutting and styling curly and textured hair.
Crafted
by Stylists
We bring real stylist expertise and advanced hair science together to deliver clean, effective, easy-to-use solutions. Our goal is to help you create, cut, style, and maintain curly, textured hair confidently. Backed by science and designed by professionals, our products ensure results you can trust — from daily care to long-term hair wellness.
The Science of
Hair Wellness
Our advanced hair science adds texture while improving your hair’s health and feel. Powered by PisumProtex™ pea protein technology, our all-vegan formula strengthens curls from within for softer, healthier-looking, and more vibrant hair. Every ingredient is selected to support hair wellness from the inside out, making each strand look and feel its best.
Magically
Simple Solutions
Our in-salon services are fast and comfortable, while our at-home care + styling range helps you enhance, tame, and reclaim your texture. Designed with simplicity in mind, our products help you save time without compromising results. Whether you’re styling daily or refreshing on the go, our tools make textured hair care easier than ever.
Sustainable
for All
From salon to home, our products are crafted to be gentle on your hair and kinder to the environment. With vegan formulas made from natural ingredients, we’re committed to clean beauty. Our solutions are cruelty-free and free from parabens, sulfates, and harsh surfactants — helping textured styles thrive while reducing your impact on the planet.
Real Curl Cult Users Celebrate Their Texture and Embrace Their Natural Selves
I have naturally curly hair but for a long time I didn’t wear it naturally because I didn’t know how to. That is until Janine taught me via her brand Curl Cult. What I love about their products is they don’t make your hair feel crunchy, sticky, or oily like a lot of products out there do. Instead, they will make your hair feel very soft, touchable, and frizz free. If you have curly hair and you have struggled with embracing natural curls like I have, you need to try Curl Cult products. I am very impressed with them and love how they make my curls look and feel.
I was so sick of frying my hair with hot tools and I started looking into perms! After extensive research I found @curlcult Janine Jarman who worked with chemists from around the globe to develop her patented formula. The Beach Wave Perm is healthier for your hair, vegan, and best of all effortless! No more hot tools!! PS…I’m not paid to do this! I just really want to show all the folks who thought I was crazy for wanting a perm!
When I first went to Hairroin Salon my hair was very straight and didn’t allow for much play at all. After getting a curl cult perm, my hair had volume, texture and was able to be styled in so many ways. I’ve been getting my hair permed for about 4 years now and haven’t looked back! Whether it’s long and wavy, or short tight curls, the possibilities are endless for me. It also doesn’t stop at the salon, because when I get home I have a suite of curl cult products in my bathroom that I use. I’m a huge fan of the magic spell which I pair with the Enhance cream to revive my curls after washing my hair and it works amazingly! I also use the dolly potion to reinvigorate my curls in between washes, and when I want to feel beach I spray some mermaid tears in my hair for that beachy feel! I love Curl Cult!
My experience with Curl Cult was nothing short of phenomenal. I felt so taken care of throughout the entire process. I’ve always struggled with getting my dream hair exactly how I want it and what curl cult and Janine did for me, was take a giant step towards getting that. Not only did they walk me through the process, but also made sure I had a huge say in what was happening in order for me to get the best outcome for my hair. I had the treatment done almost two months ago and the biggest difference I’ve noticed is how quickly my hair drys after a wash, and how well the curls maintain throughout the week. My hair looks and feels so much happier in general, it’s even growing faster than it has before! I would recommend this to any curly girl but especially those who needs help maintaining their hair or is maybe a little lost about what to do with their hair. I can’t thank Janine and everyone at curl cult enough.
I tried out all the products and it turned out so amazing so I just wanted to say thank you so much! I didn’t like wearing my hair down a lot of the times because of the frizz but now i dont have that problem 🙂
She did it. Perm Queen Janine made me the official true goddess of curls. These gorge locks are all thanks to my Curl Cult perm!