Curl Cult Provides the Inspiration, Guidance, Tools, and Education to Empower Your Curly, Textured Hair Journey

Curl Cult is a proudly female-owned business led by our founder, Janine Jarman. With naturally curly hair herself, Janine rejects labor-intensive and damaging hair practices. Instead, she empowers people to embrace their natural texture.

We combine real world stylist experience with talented chemists and collaborators to craft simple, clean, science-backed formulas. Our professionally-crafted solutions make it easy to create, cut, style, and maintain curly, textured hair – all without harming hair or planet.

AS A HAIRSTYLIST, I HAVE ALWAYS BEEN ON A MISSION TO HELP CLIENTS FALL IN LOVE WITH THEIR HAIR. AT CURL CULT, CREATING EXCEPTIONAL PRODUCTS AND REVOLUTIONISING THE PERM JUST WASN’T ENOUGH. WE ARE DEDICATED TO EDUCATING STYLISTS AND CLIENTS HOW TO EMBRACE TEXTURE WITH INNOVATIVE SOLUTIONS. OUR PRODUCTS AND SYSTEMS DO THE WORK, SO YOU CAN SIMPLY ENJOY EFFORTLESSLY BEAUTIFUL HAIR

— JANINE JARMAN

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Transform Your Routine with Curl-Enhancing and Texture-Taming Products

Our at-home care + styling products are designed to be easier on the planet — and easier to keep textured styles strong. All-vegan formulas made with natural ingredients.

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Discover Our Texture Service

In-Salon Texture Treatment Turns Up Your Curl Volume and Keeps Them Going Stronger Longer

Our in-salon service is designed to take curls to the max — or just add some texture. It’s totally up to you. We also made it faster to process, better to smell, and easier on the planet.

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Crafted
by Stylists

We combine real world stylist experience with cutting-edge hair chemistry to craft simple, clean, and effective science-backed solutions that truly work to create, cut, style, and maintain curly, textured hair with care and lasting confidence.

The Science of 
Hair Wellness

We use advanced hair science to safely add texture while improving hair health and feel. Our all-vegan formula feeds curls with PisumProtex™ pea protein technology, enriching structure from the inside-out for softer, healthier-looking, happier hair.

Magically Simple
Solutions

Our in-salon service is quick and painless, and our at-home care + styling products empower people to magically enhance, tame, and reclaim their texture — all crafted with simplicity in mind to also reclaim their time and confidently embrace their natural look.

Sustainable
for All

Our in-salon services and at-home care + styling products are designed to be easier on the planet — and easier to keep textured styles strong. Our all-vegan formulas are made with natural ingredients, and are free of cruelty, parabens, and sulfate surfactants.

Discover how our clients transformed their texture and embraced their
natural beauty

I have naturally curly hair but for a long time I didn’t wear it naturally because I didn’t know how to. That is until Janine taught me via her brand Curl Cult. What I love about their products is they don’t make your hair feel crunchy, sticky, or oily like a lot of products out there do. Instead, they will make your hair feel very soft, touchable, and frizz free. If you have curly hair and you have struggled with embracing natural curls like I have, you need to try Curl Cult products. I am very impressed with them and love how they make my curls look and feel.

Em Henderson

I was so sick of frying my hair with hot tools and I started looking into perms! After extensive research I found @curlcult Janine Jarman who worked with chemists from around the globe to develop her patented formula. The Beach Wave Perm is healthier for your hair, vegan, and best of all effortless! No more hot tools!! PS…I’m not paid to do this! I just really want to show all the folks who thought I was crazy for wanting a perm!

Portia De Rossi

When I first went to Hairroin Salon my hair was very straight and didn’t allow for much play at all. After getting a curl cult perm, my hair had volume, texture and was able to be styled in so many ways. I’ve been getting my hair permed for about 4 years now and haven’t looked back! Whether it’s long and wavy, or short tight curls, the possibilities are endless for me. It also doesn’t stop at the salon, because when I get home I have a suite of curl cult products in my bathroom that I use. I’m a huge fan of the magic spell which I pair with the Enhance cream to revive my curls after washing my hair and it works amazingly! I also use the dolly potion to reinvigorate my curls in between washes, and when I want to feel beach I spray some mermaid tears in my hair for that beachy feel! I love Curl Cult!

Louis Levanti

My experience with Curl Cult was nothing short of phenomenal. I felt so taken care of throughout the entire process. I’ve always struggled with getting my dream hair exactly how I want it and what curl cult and Janine did for me, was take a giant step towards getting that. Not only did they walk me through the process, but also made sure I had a huge say in what was happening in order for me to get the best outcome for my hair. I had the treatment done almost two months ago and the biggest difference I’ve noticed is how quickly my hair drys after a wash, and how well the curls maintain throughout the week. My hair looks and feels so much happier in general, it’s even growing faster than it has before! I would recommend this to any curly girl but especially those who needs help maintaining their hair or is maybe a little lost about what to do with their hair. I can’t thank Janine and everyone at curl cult enough.

Rya

I tried out all the products and it turned out so amazing so I just wanted to say thank you so much! I didn’t like wearing my hair down a lot of the times because of the frizz but now i dont have that problem 🙂

Anisa

She did it. Perm Queen Janine made me the official true goddess of curls. These gorge locks are all thanks to my Curl Cult perm!

Debbie Ryan