Not your mama’s perm…

Finally, real innovation in creating permanent texture.

The Curl Cult® Difference

Clean & Healthy

Made with vegan ingredients; paraben, sulfate surfactant & thio-free. With pea protein & plex technology.

Neutralize Over Top

Quicker, updated application; no more rinsing & blotting.

Client Comfort

Better smelling solution, 90% of the service done at the chair.

Education & Support

Made for stylists by stylists. Easy and accessible education & support as you get started.

With PisumProtex™ Technology

Curl Cult® is infused with PisumProtex™ technology – a unique blend of pea protein & plex technology. Curl Cult® Liberate solution opens the cuticle layer and infuses PisumProtex™ deep into the hair shaft, and because we neutralize right over top of our solution we lock it into the inner cortex layer of the hair.

  • Helps prevent cuticle cracking and minimizes damage
  • Rich in amino acids that hydrate & protect
  • Leaves hair soft, healthy & hydrated
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IT Wave Tutorial

Learn how to create effortless, permanent air-dry texture with the Curl Cult IT Wave, a 90-minute in-salon service! This tutorial will walk you through setting technique, application and best practices to add this quick and easy service to your menu and give clients what they really want, perfectly tousled hair everyday without the hot tools. Register and get certified to unlock purchase of the IT Wave Starter Kit today!

Get Certified


Meet our fearless Curl Cult founder – celebrity stylist, salon owner, and Mother of Curl, Janine Jarman. She’s always had a thing for creating permanent texture. But the process? Not so much.

“I made Curl Cult to give clients what they actually want; soft, natural air-dry texture and to give stylists a way to grow their business by adding a new texture service to their menu.”

Janine Jarman, Founder

At Home Curl Support

Whether your curls are natural or supernatural, we are here for you with our at home support line:

  • Hydrating & lightweight
  • Anti-frizz
  • Vegan
  • Paraben & Sulfate Surfactant free
  • Curly Girl method approved