By Tori Norton-Carrillo, @hairbytoricarrillo

NEW! Curl Cult® Magic Wands

Done in just 60-minutes in salon, Curl Cult® Magic Wands treatment delivers 90-days of waves for easy air-dry styling every day.

  • Creates multiple looks in minutes
  • Easy to use & comfortable to wear
  • Delivers easy-to-style, touchable textures.


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Simplify Your Style

Life is hard, styling your hair doesn’t have to be. Our all-vegan products and styling tutorials will help you effortlessly style and refresh your natural or Curl Cult treated curls at home.

Fortified with pea proteins, they deliver:

  • Frizz control
  • Strength
  • Hydration

while promoting hair wellness from the inside out.

The Perm, Reimagined

Curl Cult® is a magical in-salon texturizing service that doubles as a protein treatment, delivering natural looking body, bounce and curl – while actually improving how hair looks and feels.

By Tori Norton-Carrillo, @hairbytoricarrillo

  • Fewer steps
  • Softer scent
  • 90-minute in-salon treatment delivers easy-to-style, touchable textures.

Vegan formulas infused with PisumProtex™ pea protein technology, our structure-building solution won’t cause damage to your hair or the planet.


By Tori Norton-Carrillo, @hairbytoricarrillo


Founder, Janine Jarman, celebrity stylist and salon owner, has spent her career inspiring people to express their individual style. Having naturally curly hair herself, she leaned into using perms to solve texture issues her clients were facing – but felt the need to reimagine the traditional perm process, odor and environmental impact. This led her to Italy where she conjured up Curl Cult, delivering a simpler, healthier, more sustainable texturizing treatment with at-home curl support products even natural curls will love.

“I made Curl Cult to give clients what they actually want; soft, natural air-dry texture and to give stylists a way to grow their business by adding a new texture service to their menu.”

Janine Jarman, Founder