Created by Pros. Powered by Performance.
Because texture isn’t a trend.
Created by Pros. Powered by Performance.
Because texture isn’t a trend.
Eternally Effortless
In-Salon Texture Treatments to Turn Up Your Curl Volume and Keep Them Going Stronger Longer
Magically Tame Texture
Care + Styling Tools Crafted to Magically Recover, Tame, and Enhance Curly, Textured Hair
Curated Professionals
Explore our network of stylists, uniquely trained in cutting and styling curly and textured hair.
Crafted
by Stylists
We bring real stylist expertise and advanced hair science together to deliver clean, effective, easy-to-use solutions. Our goal is to help you create, cut, style, and maintain curly, textured hair confidently. Backed by science and designed by professionals, our products ensure results you can trust — from daily care to long-term hair wellness.
The Science of
Hair Wellness
Our advanced hair science adds texture while improving your hair’s health and feel. Powered by PisumProtex™ pea protein technology, our all-vegan formula strengthens curls from within for softer, healthier-looking, and more vibrant hair. Every ingredient is selected to support hair wellness from the inside out, making each strand look and feel its best.
Magically
Simple Solutions
Our in-salon services are fast and comfortable, while our at-home care + styling range helps you enhance, tame, and reclaim your texture. Designed with simplicity in mind, our products help you save time without compromising results. Whether you’re styling daily or refreshing on the go, our tools make textured hair care easier than ever.
Sustainable
for All
From salon to home, our products are crafted to be gentle on your hair and kinder to the environment. With all-vegan formulas made from natural ingredients, we’re committed to clean beauty. Our solutions are cruelty-free and free from parabens, sulfates, and harsh surfactants — helping textured styles thrive while reducing your impact on the planet.
Real Curl Cult Users Celebrate Their Texture and Embrace Their Natural Selves
Rya'S STORY
“My experience with Curl Cult was nothing short of phenomenal. I felt so taken care of throughout the entire process. I’ve always struggled with getting my dream hair exactly how I want it and what curl cult and Janine did for me, was take a giant step towards getting that. Not only did they walk me through the process, but also made sure I had a huge say in what was happening in order for me to get the best outcome for my hair. I had the treatment done almost two months ago and the biggest difference I’ve noticed is how quickly my hair drys after a wash, and how well the curls maintain throughout the week. My hair looks and feels so much happier in general, it’s even growing faster than it has before! I would recommend this to any curly girl but especially those who needs help maintaining their hair or is maybe a little lost about what to do with their hair. I can’t thank Janine and everyone at Curl Cult enough.”