Not your mama’s perm…
Finally, real innovation in creating permanent texture.
The Curl Cult® Difference
Clean & Healthy
Made with vegan ingredients; paraben, sulfate surfactant & thio-free. With pea protein & plex technology.
Neutralize Over Top
Quicker, updated application; no more rinsing & blotting.
Better smelling solution, 90% of the service done at the chair.
Education & Support
Made for stylists by stylists. Easy and accessible education & support as you get started.
With PisumProtex™ Technology
Curl Cult® is infused with PisumProtex™ technology – a unique blend of pea protein & plex technology. Curl Cult® Liberate solution opens the cuticle layer and infuses PisumProtex™ deep into the hair shaft, and because we neutralize right over top of our solution we lock it into the inner cortex layer of the hair.
- Helps prevent cuticle cracking and minimizes damage
- Rich in amino acids that hydrate & protect
- Leaves hair soft, healthy & hydrated
IT Wave Tutorial
Learn how to create effortless, permanent air-dry texture with the Curl Cult IT Wave, a 90-minute in-salon service! This tutorial will walk you through setting technique, application and best practices to add this quick and easy service to your menu and give clients what they really want, perfectly tousled hair everyday without the hot tools. Register and get certified to unlock purchase of the IT Wave Starter Kit today!