Curl Cult Provides the Inspiration, Guidance, Tools, and Education to Empower Your Curly, Textured Hair Journey

Curl Cult is a proudly female-owned business led by our founder, Janine Jarman. With naturally curly hair herself, Janine rejects labor-intensive and damaging hair practices. Instead, she empowers people to embrace their natural texture.

We combine real world stylist experience with talented chemists and collaborators to craft simple, clean, science-backed formulas. Our professionally-crafted solutions make it easy to create, cut, style, and maintain curly, textured hair – all without harming hair or planet.

AS A HAIRSTYLIST, I HAVE ALWAYS BEEN ON A MISSION TO HELP CLIENTS FALL IN LOVE WITH THEIR HAIR. AT CURL CULT, CREATING EXCEPTIONAL PRODUCTS AND REVOLUTIONISING THE PERM JUST WASN’T ENOUGH. WE ARE DEDICATED TO EDUCATING STYLISTS AND CLIENTS HOW TO EMBRACE TEXTURE WITH INNOVATIVE SOLUTIONS. OUR PRODUCTS AND SYSTEMS DO THE WORK, SO YOU CAN SIMPLY ENJOY EFFORTLESSLY BEAUTIFUL HAIR

— JANINE JARMAN

Shop Our Collection

Transform Your Routine with Curl-Enhancing and Texture-Taming Products

Our at-home care + styling products are designed to be easier on the planet — and easier to keep textured styles strong. All-vegan formulas made with natural ingredients.

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Discover Our Texture Service

In-Salon Texture Treatment Turns Up Your Curl Volume and Keeps Them Going Stronger Longer

Our in-salon service is designed to take curls to the max — or just add some texture. It’s totally up to you. We also made it faster to process, better to smell, and easier on the planet.

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Crafted
by Stylists

We combine real world stylist experience with cutting-edge hair chemistry to craft simple, clean, and effective science-backed solutions that truly work to create, cut, style, and maintain curly, textured hair with care and lasting confidence.

The Science of 
Hair Wellness

We use advanced hair science to safely add texture while improving hair health and feel. Our all-vegan formula feeds curls with PisumProtex™ pea protein technology, enriching structure from the inside-out for softer, healthier-looking, happier hair.

Magically Simple
Solutions

Our in-salon service is quick and painless, and our at-home care + styling products empower people to magically enhance, tame, and reclaim their texture — crafted with simplicity in mind to also reclaim their time and confidently embrace their natural look.

Sustainable
for All

Our in-salon services and at-home care + styling products are designed to be easier on the planet — and easier to keep textured styles strong. Our all-vegan formulas are made with natural ingredients, and are cruelty-, paraben-, and sulfate surfactant-free.