Curl Cult is Making Waves Around the World
alexandriastylebook
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Not Your Grandma’s Perm
“Curl Cult’s innovative perm technology is redefining modern hairstyling—offering effortless, damage-free curls without the harsh chemicals of traditional treatments.”
popsugar
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Best in class for natural hair
“The modern perm is back—revamped with gentler formulas and customizable results. From soft waves to defined curls, it’s all about healthy, effortless texture for every hair type.”
LATEST COVERAGE
TheTease
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August 2025
Curl Cult: A New Era of Texture
Texture is more than just a passing trend—it’s a movement, and Curl Cult® is leading the charge. This game-changing, protein-powered treatment revolutionizes how we work with texture, giving you the freedom to enhance waves, curls, and volume without sacrificing hair health or feel.
people
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August 2023
January Jones Jokes That Her ‘Midlife Crisis’ Is All About Taking ‘Fashion Cues from Teenage Boys’
January Jones proves it’s never too late for a style shake-up. Her latest fashion muse? Teenage boys. The Mad Men star unveiled a bold, playful new look that’s all about embracing change—oversized tees, and Y2K accessories included.
thetease
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May 2023
January Jones Debuts “Kicky Texture” Thanks to Celeb Stylist Janine Jarman and Curl Cult
Celebrity hairstylist Janine Jarman gave January Jones a kicky, carefree new texture using Curl Cult’s revolutionary protein-infused perm. After a quick 90-minute session, January’s hair now holds style effortlessly—with zero damage.
HelloMagazine
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September 2023
January Jones’ shocking new look leaves fans saying the same thing
After years of development, Janine Jarman’s Curl Cult is changing the perm game. Using vegan ingredients and a reimagined technique, this in-salon service delivers lasting waves and curls while keeping hair healthy and touchably soft.
Boldjourney
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August 2023
Meet Janine Jarman
In this candid interview, Janine Jarman opens up about embracing her uniqueness and finding strength in being the “only one in the room.” From her distinct voice to her petite stature, she shares how standing out has helped her leave a lasting impression — and why she chooses to see it as an advantage, even in uncomfortable moments.
shefinds
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August 2023
Experts Agree: This Is The Least Attractive Haircut For Women Over 40
As we age, choosing the right haircut can make a big difference in how we look and feel. Experts like Bob Siebert, Gina Rivera, and Janine Jarman explain why women over 40 should avoid stiff, non-moving styles and instead focus on cuts that suit their hair texture, face shape, and personal style — helping them look fresh, modern, and confident.
ktla5
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August 2023
The return of the perm
Perms are back in style, and celebrity stylist Janine Jarman is leading the trend with a modern twist. As the founder of Curl Cult, she’s reinventing perms for all ages and genders, making them more versatile and hair-friendly. Learn why this classic look is gaining new fans and how you can join the curl revolution.
people
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July 2023
Portia de Rossi Shows Exactly How She Gets Her Highly Coveted Hairstyle: ‘This Is a Perm, People!’
Portia de Rossi is embracing the power of the modern perm and giving a shoutout to celebrity stylist Janine Jarman of Curl Cult. At 50, she’s proving healthy, stylish curls are possible—crediting Janine’s innovative perm technique for transforming her hair without damage, and proudly sharing the results on Instagram.
mailonline
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July 2023
Portia de Rossi, 50, debuts wavy new hairstyle as she declares ‘I’m bringing the perm back!’ and shares hilarious rollers snap
Portia de Rossi is loving her fresh curls and proudly showed off her new perm on Instagram. At 50, she embraced the transformation by sharing behind-the-scenes photos and praising celebrity stylist Janine Jarman and her company Curl Cult for the stunning results. Her bold post proves that modern perms are back — and better than ever.
Glam
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July 2023
Beach Wave Perm Offers Voluminous Hair Texture Without The Saltwater
Beach wave perms are the ultimate summer hair hack for achieving soft, voluminous curls—no ocean dip required. With modern techniques like the Curl Cult Perm and American Wave Perm, you can get that effortless, beachy texture in just hours. It’s the perfect way to look like you just came back from vacation, minus the saltwater.
theangrytherapist
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June 2023
Janine Jarman: CEO of Cult Curl, Entrepreneur, Mother, & Curl Queen
In this episode, John Kim chats with celebrity hairstylist and Curl Cult founder Janine Jarman about the highs and lows of entrepreneurship, parenting while managing careers, and redefining the modern perm. As a self-proclaimed “perm queen,” Janine shares her passion for textured hair and how she’s transforming the industry one curl at a time.
Schedulicity
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June 2023
The Best Hypoallergenic, Eco-Friendly Hair Products for Your Salon
Finding the right shampoo that’s both hypoallergenic and eco-friendly can be a challenge — especially for salon owners and stylists who want the best for their clients and the planet. That’s why we asked the experts to share their top product picks that deliver on performance, safety, and sustainability.
thrillist
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June 2023
The Elusive Art of Having Flawless Hair on Vacation
Traveling may feel glamorous online, but keeping your hair looking good on the road is a real challenge. From inconsistent routines to hotel products and environmental stressors, good travel hair takes planning. Celebrity stylist Jason Tavares shares tips for maintaining styled, healthy locks—no ring light or filter required.
modernsalon
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April 2023
End the Churn of Cotton Towels and Save Water
Perm treatments use a lot of towels and water, making them costly and wasteful for salons. To tackle this, salon owner and Curl Cult founder Janine Jarman turned to Scrummi disposable towels — a budget-friendly, eco-conscious solution that keeps clients comfortable without sacrificing quality or piling up laundry.
salonservicepro
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November 2022
Everything you need to know about the hair world’s newest cult
Curl Cult is shaking up the classic perm scene with modern texture services designed to last 2 to 6 months, depending on hair type and care. Founded by Janine Jarman, Curl Cult offers salons a fresh way to deliver long-lasting, stylish curls that tap into the retro hairstyle revival—perfect for clients looking to express themselves with beautiful, lasting texture.
popsugar uk
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April 2023
The Modern-Day Perm Is Back and Bigger Than Ever
In 1987, perms were all the rage, with big, curly styles dominating pop culture. Today, perms have evolved dramatically—from heated tongs to safer, faster techniques—offering a wide range of curl options like kinky coils and beachy waves. Modern perms suit all hair types, delivering natural texture and volume, and their fresh revival comes with a new name and approach.
salon-evo
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November 2022
JCPenney Launches Curl Cult, the First Ever Vegan, Protein Permanent Texture Service, in Select JCPenney Salon Locations
Curl Cult®, the first vegan protein-based permanent texture service, has launched in select JCPenney Salons, bringing a healthier, safer perm option to customers and stylists. Developed over seven years with innovative Pisum-Protex™ technology, Curl Cult offers shiny, healthy curls with less mess and odor. Founder Janine Jarman and JCPenney stylists are excited to revolutionize texture services nationwide.
mommysblockparty
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October 2022
Get Hydrated, Lightweight, Frizz-Free Curls for the Holidays with Curl Cult’s Divine Products
Curl Cult offers a range of hydrating, lightweight, and vegan-friendly products designed to nourish and protect curls. Powered by unique PisumProtex™ technology—a blend of pea protein and plex—it works deep inside the hair shaft to prevent damage, lock in moisture, and leave hair soft, healthy, and frizz-free without harsh sulfates or parabens.
salonownerscollective
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September 2022
Your Salon Is Not as Irreplaceable as You Think
What sets your salon apart? Why should clients choose you over competitors? These are key questions to define your salon’s identity and build loyalty. Reflecting on early days surrounded by fierce competition, many salon owners juggle endless tasks trying to please everyone—but true success comes from standing out and delivering a unique, unforgettable experience.
maneaddicts
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March 2024
The Buzziest Color, Cut, and Hairstyle Trends You’ll See During Spring and Summer 2024
Summer’s here, bringing fresh vibes with boats, bikinis, and bold new haircuts. Short styles remain a favorite, alongside vibrant blondes, browns, and reds that keep classic colors exciting. Spring 2024 trends will carry through summer, offering fun, flattering cuts and colors—read on for the season’s hottest hair looks from the experts!
beautylaunchpad
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September 2022
Curl Cult Hosting Los Angeles-Based Barber Series Perm Class
Male perms have exploded in popularity on TikTok, especially among young men aged 17 to 24, offering a fresh way to experiment beyond traditional haircuts. To support this trend, Curl Cult launched a Barber Series curriculum teaching barbers how to create custom textured looks quickly and stylishly, with expert guidance from founder Janine Jarman and styling tips from Reuzel’s Taylor Hernandez.
barberingtoday
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August 2022
Catch a Wave: Men’s Perms are Trending
Perms are trending on TikTok—especially among young men aged 17 to 24—proving that perms aren’t just for grandmas anymore. To support this surge, Curl Cult created a barber-focused curriculum teaching quick, modern textured styles. Led by founder Janine Jarman, the Barber Series helps salons offer trendy perms without extra chair time.
