Join our exclusive community of curl advocates who celebrate and share their
authentic texture stories

Apply now

HOW IT WORKS

SIGN UP

Create an account through our easy-to-use registration application. Your curl journey begins the moment you register.

TEST

Find your perfect curl routine. Experiment with styles to enhance your natural texture and create the look you want.

SHARE

Document your journey on our Instagram. Showcase each step of the process and how your curl look came together beautifully.

EARN

Collect exclusive rewards points with your verified posts — and earn credits toward exciting future product purchases.

  • This program is open to texture advocates residing in the U.S. at least 18 years old
  • Must have at least 1,000 followers
  • Follow and tag us on Instagram and TikTok @curlcult.official for authentic texture celebration
  • Must be at least 18 years of age
  • Take beautiful, true to self photos that align with our friends first “Texture We Trust” philosophy
  • Content must remain consistent on posts for the best organic follower growth
  • Curl Cult may use content posted for marketing purposes
  • Curl Cult has the right to remove or exclude of models of the program at any time, including the program rules, compensation, and rewards
  • Curl Cult social media images and written assets will be provided to all participants with full editorial freedom
  • Curl Cult has the right to remove members from the program at any time

GET REWARDED EVERY MONTH FOR TAGGING @CURLCULTOFFICIAL ON INSTAGRAM AND TIKTOK AND INCLUDING YOUR UNIQUE AFFILIATE LINK

3 POSTS PER MONTH = 50 SITE CREDITS

Credits reward shares on Pinterest, TikTok, and Instagram

Feature Texture

Your curl and coil journey will be proudly featured on curlcult.com, our latest and greatest texture celebration site. We don’t fake it here!

Engage

We’re building a community of people actively growing, learning about hair story and joining to celebrate together. Come join us for more!

Highlight Texture + Tools

We’ll help promote your texture content to create a brand story about your meet-the-needs approach with your texture journey.

Be Authentic

Our content can have your own personality and voice. It’s how we get more people to feel good about celebrating their texture.