Technology
Our number-one goal is to give people more good hair days between salon visits. The Curl Cult® perm brings wash-and-go love to a wider range of people—allowing for more creativity for both stylists and clients.
The Curl Cult® system cuts perm processing time in half and creates wash-and-go styles for a wide range of hair types. That makes more time for kids, work, or whatever you love most—even if it’s Netflix (we’re not here to judge).
We work with ingredients that do no harm. We’re vegan, cruelty free, sulfate surfactant free and paraben free. Our products are made in Italy with the highest quality and care you can get.
Let’s talk about the science behind our process below…
We put the pea in perm
Did you know that the humble pea, Pisum Sativum, is one of the most stable natural organisms on Earth? Because pea plants self-pollinate, every new pea is exactly the same as the ones that came before it. By pollinating itself rather than relying on outside factors, the pea maintains a purity that is rarely found elsewhere in nature.
Pea proteins are already well known for their benefits in health and wellness.
What makes pea proteins perfect for hair products?
This helps increase hydration. Hair absorbs smaller molecules more easily and they link together to form a protective network that prevents cuticle cracking and damage—the kind that comes from excessive styling or and hot styling tools.
Sourcing pea proteins is more environmentally friendly than alternatives like animal protein or other protein substitutes.
Curl Cult® perm solution opens the cuticle layer and infuses the pea protein deep into the hair shaft. Paired with the Plex technology we already know and love (enter PisumProtex™ technology), this lets you manipulate the disulphide bonds to create whatever hair texture you want while getting a consistent result with healthy, hydrated hair every time.
Get Certified