A Future Forward System for healthy, defined curls.

Because texture deserves more.

Hi, I’m Janine Jarman, celebrity hairstylist and founder of Curl Cult.

Curl Cult didn’t start in a boardroom. It began behind my chair, shaped by years of working with clients and fellow stylists. Time and again, I saw people with curls, waves, or fine, flat hair feeling overlooked and unsure how to embrace their natural texture. Stylists, too, were frustrated, struggling with outdated perm systems and searching for healthier, more modern results.

Why I Created Curl Cult

The beauty industry had a gap: there was no professional texture system that truly cared for all hair types. I was determined to fill that need. That’s why I developed Curl Cult, the first professional protein perm system created by a hairdresser for real clients and stylists.

The Science Behind Our System

Our breakthrough is powered by PisumProtex™, a plant-derived pea protein complex. This formula wraps each strand in a protective barrier, infusing hair with amino acids and moisture during the texture service. Unlike traditional chemical perms that can strip and damage hair, my vegan perm system strengthens and nourishes, leaving hair healthier, shinier, and more resilient, even for color-treated or fine, delicate hair.

For Stylists: Modern Texture Services & Certification

Curl Cult is more than a product line. It’s a system and a movement. I wanted to give stylists a customizable, gentle texture treatment, plus the Shape Shift Cutting Technique, which celebrates the natural movement and volume of every curl, wave, and coil. Our free online certification empowers stylists to deliver transformative results and grow their business with confidence.

Become a certified stylist

If you want effortless waves or bold curls, Curl Cult’s protein perm system offers healthy, customizable texture solutions. Our clean, effective styling products hydrate and support curls from Day 1 to Day 3 and beyond, so you can embrace your natural texture with confidence.

Find a Curl Cult stylist near you

Changing the Conversation Around Texture

At Curl Cult, my philosophy is intentional and inclusive: I don’t fit curls into a mold. I celebrate them in all their forms. I’m building a community where stylists feel empowered and clients feel seen. Years of blending beauty and biotech led me here: a system that delivers on its promise and a movement that’s redefining textured hair care.

• Stylists: Get certified in Curl Cult’s innovative protein perm system and offer modern texture services in your salon.
• Clients: Experience healthier, touchable curls. Book your Curl Cult appointment today.